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LIFE IS A BEACH! HAMAC BEACH WEAR

 

 

 

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One of the biggest reasons for moving to Dubai from Holland is the weather. Don’t get me wrong, I am madly in love with Holland, but what we sometimes forget is that the weather has a great impact on ANYONE’S mood.

Picture this flashback to the cold winters in Holland: My alarm goes off at 6:00 AM (extra early as the travel time to work including traffic jams is minimum 45 minutes) After surrendering myself to at least 5 times snoozing, I finally manage to open one eye.. Not fully awake and not fully asleep I know I have to get out of bed, but once I lift up the blanket to let in a breeze of cold I know I have to face the struggle.. a warm bed on a cold morning. The next battle will be stepping out of bed, but the thought of throwing the covers off and putting my feet on the freezing ice cold floor tiles is hard to overcome. Just like a fakir walking on hot coals I hop to the bathroom where only a warm shower can satisfy me. Racing around the house to quickly have a cup of tea – throwing on some clothes and painting my face with some makeup left right and center I finally put a smile on my face thinking I bravely survived an other cold morning! As I am positive and ready for the day to start, I open the to the front door aaaaand…. RAIN. Great. FML.
Yes.. this was only the first hour of the day. I’ll spare you the rest of the details. 
 
 
So I exchanged my umbrella for a pair of sunnies and moved to Dubai! It is kind of hard to miss the weather back home when I wakeup every morning with a sunshine in my face! Trading winter weather for Palm tree’s, beach sand and the sound of waves is one of the best deals I have ever made, and believe me, I enjoy it to the fullest! Every weekend you can find me at least a few hours baking in the sun! Me and John spend almost every weekend with a morning trip to “the beach” in JBR, which means that my main weekend accesories consist out of suncream, magazines, shades and offcourse amazing beachwear!

 

 

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When I heard the news that Hamac beach boutique launched their new SS15 collections at the Cove I could not wait to go and check it out! I previously bought some amazing cover-ups from Lara Ethnics at Hamac and I keep returning to the store to expand my Havaianas collection!

 

 

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As the SS15 Launch event took place in the beachy settings of the Cove I got dressed up in this beautiful cover-up from Pain de Sucre

 

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 LOOK // Cover-up & bikiniPain de Sucre // Wedge heelsCharlotte Olympia //

 

 

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// Pouch – Muche et Muchette // Phone cover – L*SPACE by Monica Wise // Panama hat – Equa Andino //

 

 

We enjoyed some amazing cocktails while we watched a fashionshow showcasing the SS15 collection Hamac has to offer.

 

 

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The debut Spring Summer 15 collections are inspired by five stories; Jungle Luxe, Morocco, Santa Monica, Sportif, White Sands and Bond Girl – each taking reference from international forecasted trends of the season. Exclusively stocking La Blanca, Bikini Lab, L*Space and Lara Ethnics to name just a fewthe collections are curated with beach happiness in mind.

 

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Colour, gorgeous prints and flattering shapes are key to Hamac and this season does not disappoint. Detailing is prominent and plaiting is found adorned on the sides of bikini bottoms and the backs of vibrant tops. Rouching also plays a role, allowing for forgiving shapes and flattering seams, for added confidence on the beach.

 

 

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The SS15 palette reinforces and reflects Hamac’s essence of happiness, sunshine and love. Fondant and candy colours are prominent this season and compliment all skin tones. The collections are awash in soft shades that go beyond the pale, with blush pink, buttercup yellow and ocean hues, when mixed with bold tonal punches the trend looks sweet despite the heat in a rainbow of taffy-coloured hues.

 

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Hamac work with the most notable brands, resulting in a curation of swimwear, cover ups, accessories and outerwear that are designed to empower women and men across all ages, skin tones and body shapes with a sense of confidence. Spring Summer 15 reinforces this message as Hamac translate the key trends for the season into a sophisticated collection that evoke a fashion forward and desirable lifestyle.

 

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Hamac have been creating fashionable beach culture in Dubai since 1999. Whether relaxing by the pool, dancing at a beach club or having a family day out, Hamac’s philosophy is feel happy, comfortable and gorgeous. Stocking international brands such as, Melissa Odabash, Vilebrequin, Pain De Sucre, and Feriado Nacional there are stunning prints and flattering shapes for everyone. 

 

 

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For more info check out the newest Hamac beach store in The Beach “JBR”
or visit www.hamacdubai.com for more info!

 

 

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  2. absolutely love your outfit, its gorgeous, and so fitting for the event, which looked like a lot of fun! I’m obsessed with the metallic tattoos, I’d have gone nuts if I’d have been there! Love your blog, I just came across it on Clumsy Chic! A new follower in me! <3

    • Hi Harriet! Thanks for your comment! The event was amazing and I love Hamac beach wear! Keep on buying new stuff from their stores. Soo yes, metallic tattoos are awesome.. Until you have to go to work the next day and they don’t come off.. Epic business meeting FAIL.. I absolutely adore Clumsy Chic! It is the only blog I am actually subscribed to! Can you believe it. Thanks for visiting Style is necessity and will keep an eye out on Pearl and peach (love that name!)
      x Samantha

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